As the rock and metal scene continues to evolve, so does Primordial Radio. In EP331 of the Primordial Radio podcast, Moose and Pete Bailey discussed various growth strategies, challenges, and future plans for the station.

Both Moose and Pete agreed on the need for investment and growth, with Pete suggesting a diversified multimedia approach to reach fans through different channels and outlets. To keep content fresh and entertaining, Moose talked about appealing to a variety of tastes within the rock and metal scene. Pete chimed in on the changing content landscape, noting the decline in the popularity of reaction videos. The pair also touched on the challenges of recreating live experiences in the digital realm, exploring possibilities like Metaverse and VR gigs.

Pete proposed branching out into multimedia and serving up specific content to cater to different fan preferences. They acknowledged the fragmentation of the rock and metal scene and the importance of providing content tailored to specific niches within it.

In discussing future strategies for Primordial Radio's growth, Moose highlighted the potential of investing in successful areas such as events and merchandising. He also emphasized the value of human resources and refining roles within the organization. Pete acknowledged the importance of expanding the base for merchandising and attracting new users, while Moose envisioned opening merch sales to a broader audience beyond just Primordial members.

Both Moose and Pete agreed that constructive criticism is essential for improvement and invited listeners to share their suggestions on how they would invest a million pounds to enhance Primordial Radio and attract new users.

Moose and Pete explored integration strategies like attending concerts, festivals, joining communities, events, and volunteering. Pete mentioned the struggle with scalability and the distinction between community and audience, but Moose countered with an example of Hell's Angels as a large, well-organized community with local chapters. The conversation also referenced BrewDog, a business that hosts local gatherings and takes a decentralized approach. Moose even suggested the possibility of a franchising model for Primordial Radio.

Finally, Moose and Pete touched upon the recent PGM event, emphasizing the importance of event quality for marketing. They discussed the challenges of balancing costs and attendee expectations, expressing their priority to do right by the business and attendees rather than trying to please everyone.

The video podcast is available via the Primordial Twitch channel here https://www.twitch.tv/primordialradio.

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