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In this episode, we are joined by copywriter and messaging strategist Chrysanthi Stamou, who specializes in helping service-based businesses create conversion-focused and SEO-friendly websites.

Chrysanthi breaks down what every small business owner needs to know to turn their website into a powerful, client-generating tool. From homepage structure to SEO myths and writing calls-to-value that resonate, you’ll learn how to write website copy that reflects your personality—and gets results.

This conversation is a must-listen if you’re building or updating your SEO-friendly website and want it to actually bring in leads.

Crafting High-Converting Website Copy

Key Takeaways

• Why an SEO-friendly website still matters in 2025, despite the rise of short-form video and social media platforms.
• What makes a website conversion-focused: using customer-driven research, clear messaging, and benefit-led structure.
• Call-to-value vs. call-to-action: How to write CTAs that encourage clicks and reduce resistance.
• Homepage hero section best practices:
  • Focus on the transformation your services offer.
  • Use benefit-driven, keyword-rich headlines.
  • Include clear direction with action-oriented CTAs.
• About page that connects:
  • Move beyond listing credentials.
  • Share your story and values in a way that builds trust.
• SEO insights:
  • Why SEO is not dead—and how it fuels AI tools as well as Google rankings.
  • How to measure your site’s SEO performance with Google Search Console or Ahrefs.
• Website audit tips:
  • Replace generic page headers with value-driven messaging.
  • Spread testimonials across key decision points—not hidden in sliders.
  • Simplify your navigation (5–6 links max) to reduce choice paralysis.

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