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EP334 - When Location Targeting Goes Rogue ft Sophie Fell
Summary
In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns.
Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.
Takeaways
- Always double-check your campaign settings before launching.
- Client communication is crucial when mistakes happen.
- Learning from mistakes is part of growth in PPC.
- AI tools like Performance Max require fundamental knowledge.
- Fostering a culture of learning helps teams innovate.
- Mistakes can lead to valuable lessons and improvements.
- PPC practitioners must stay updated with industry changes.
- Humility is essential in the ever-evolving PPC landscape.
- Encourage team members to experiment and learn from failures.
- Everyone in the industry makes mistakes, and that's okay.
Chapters
00:00 Introduction to Sophie Fell and Her Journey
04:05 The Campaign F-Up: A Lesson Learned
07:15 Client Reactions and Handling Mistakes
10:05 Post-Mortem: Analyzing the Error
13:08 Advice for Handling Campaign Mistakes
16:01 Final Takeaways and Best Practices
18:57 The Role of AI in Advertising
23:07 Embracing Failures and Learning
28:48 Creating a Culture of Accountability and Growth
35:13 Outro.mp3
Follow Sophie on LinkedIn
Subscribe to Nils' newsletter
PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.
Follow us on LinkedIn
Follow us on Twitter
Join our Whatsapp group - https://bit.ly/pluwhatsapp
Subscribe to our Newsletter - https://ppc.live/newsletter-sign-up/
View all episodes
By Anu Adegbola
5
1010 ratings
Summary
In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns.
Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.
Takeaways
- Always double-check your campaign settings before launching.
- Client communication is crucial when mistakes happen.
- Learning from mistakes is part of growth in PPC.
- AI tools like Performance Max require fundamental knowledge.
- Fostering a culture of learning helps teams innovate.
- Mistakes can lead to valuable lessons and improvements.
- PPC practitioners must stay updated with industry changes.
- Humility is essential in the ever-evolving PPC landscape.
- Encourage team members to experiment and learn from failures.
- Everyone in the industry makes mistakes, and that's okay.
Chapters
00:00 Introduction to Sophie Fell and Her Journey
04:05 The Campaign F-Up: A Lesson Learned
07:15 Client Reactions and Handling Mistakes
10:05 Post-Mortem: Analyzing the Error
13:08 Advice for Handling Campaign Mistakes
16:01 Final Takeaways and Best Practices
18:57 The Role of AI in Advertising
23:07 Embracing Failures and Learning
28:48 Creating a Culture of Accountability and Growth
35:13 Outro.mp3
Follow Sophie on LinkedIn
Subscribe to Nils' newsletter
PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.
Follow us on LinkedIn
Follow us on Twitter
Join our Whatsapp group - https://bit.ly/pluwhatsapp
Subscribe to our Newsletter - https://ppc.live/newsletter-sign-up/
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