With Twitter (X) in decline, is Blue Sky the next big tool for bands to engage their audience?

In this episode of Primordial the Podcast, Moose and Pete Bailey reconnect to reflect on their time apart, opening up about personal struggles, identity crises, and the hurdles of working in the music industry. They share insights into rebuilding their relationship with music and the valuable lessons they've taken from past challenges.

Social media also takes centre stage as they analyze the decline of Twitter (now X)—marked by a shrinking user base and waning influence - and the growing appeal of platforms like Blue Sky and TikTok. They discuss how these shifts impact music promotion and highlight YouTube’s enduring dominance as a platform for creating engaging, audience-friendly content.

In addition, they delve into the current state of rock music, celebrating emerging headliners like Sleep Token while discussing the difficulties classic rock bands face in attracting younger fans.

The episode wraps up with thoughtful reflections on the lessons learned and an optimistic outlook for the future of their community and content approach.

Check out our chosen charity Metal For Good and some of the great charity work they do here https://metalforgood.org/

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