Unconventional Life with Jules Schroeder

Ep434: The Fruit Stand That Became a Movement: Shannon Houchin on Community, Chaos, and Customer Love


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Shannon Houchin is the founder of Roadside Republic, a 7-figure seasonal business built from a single peach stand and a whole lot of hustle. After launching her first stand in a gas station parking lot with no investors and a $1,500 setup, she scaled it into a multi-state roadside empire—with pop-up tents, a storefront in Fort Worth, and a cult following for fresh, Texas-grown produce. Shannon's been featured in Entrepreneur and Inc. and is on a mission to bring back the American roadside as a place of freedom, grit, and good fruit.

Connect with Shannon:

  • Website: roadsiderepublic.com
  • Instagram: @roadsiderepublic
  • Facebook: Roadside Republic
  • TikTok: @roadsiderepublic
...more
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Unconventional Life with Jules SchroederBy Jules Schroeder

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