Lisa Patulny, the former editor for beauty and wellness website, Byrdie.com.au is out guest today. Late 2018, Lisa ventured into blowing the whistle on melanoma mythology with a campaign titled #calltimeonmelanoma Now, a nation wide movement, #calltimeonmalanoma is A not-for-profit initiative for (sun) smart women, providing education and instagrammable content to take sun care seriously. I am sure you have all heard of the client who says she ‘doesn’t wear sunscreen because shes sitting at a desk all day, yet drives 45 minutes to and from work in pure daylight. That client who thinks applying make up containing an SPF15+ is enough to protect her throughout the day OR The client who has come in for a facial with a skin coloured bandage on her nose after getting a lesion removed from the face. Here are some alarming statistics for context of this episode: - Australia has one of the highest rates of melanoma in the world.  - Melanoma is the third most common cancer diagnosed in Australian women and it kills more young people in our country than any other single cancer.  - 2 in 3 Australians will be diagnosed with skin cancer by the age of 70  It is our job as professional therapists to educate our clients because the time has come to #CallTimeOnMelanoma,