In this episode, we spoke with Graham Barton, creative director of Folk.

Folk is a 30+ strong independent brand identity and UX design consultancy in Sydney. Graham’s focus is on brand strategy and its creative expression. Thoughtful design. Ideas and keeping things simple. Searching for the surprisingly obvious.

Prior to his now six years at Folk, Graham was seven years as design director at Principals, plus other stints including The Partners and Enterprise IG (Horniak and Canny).

We spoke about Folk’s 2016 Poster’d project, UX ‘design’ and visual design, AGDA, and the need for graphic designers to stand up and be heard.

Graham shared his experiences of being prepared to look stupid, the ‘just right’ amount of ego, letting the back of the head do the thinking (and talking), and that everything always comes down to Spock and Kirk.

All of which, yes, does sound illogical, captain.

Graham’s website

grahambarton.com.au

Poster'd project 2016

www.folk.com.au/_clients/folkworks/posterd/index.html

Jobs for NSW project

www.folk.com.au/work/jobs-for-nsw

Folk

www.folk.com.au

Graham’s Pecha Kucha

agda.com.au/inspiration/agda-tv/how-creativity-saved-my-life-graham-barton