In this episode of the Product Coalition podcast, host Jay Stansell interviews Jeremy Toeman, a seasoned expert in video marketing. They discuss the evolution of video marketing, the barriers businesses face in creating video content, and actionable strategies for producing high-quality videos quickly and affordably. Jeremy shares insights from his extensive product journey, the importance of ROI in video marketing, and how Augie is revolutionizing video creation for marketers. The conversation also touches on career opportunities in the video industry and the impact of AI on video production.

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Takeaways

* Video has changed the game for marketing and product strategies.

* 70% of businesses create one or fewer videos annually.

* High-quality video can be achieved with the right tools and mindset.

* Understanding your audience is key to video content creation.

* Augie provides an all-in-one platform for video production.

* AI tools are making video creation more accessible.

* The importance of testing and optimizing video content for better ROI.

* Video marketing is essential for customer engagement and retention.

* Career opportunities in video production are expanding with technology.

* The future of video production will be heavily influenced by AI advancements.

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