Over recent episodes we've been taking a deep dive into some very specific elements of agency marketing and prospecting.

We revisited agency positioning with Roland Gurney at Treacle, really got to grips with thought leadership with Mark Wellings at Grist and in the last episode on relationships, Trenton Moss talked about the prospect communities he created and how they translated into billing clients.

So for this episode I wanted to showcase an agency founder who has brought all of these elements together to really demonstrate how ANY agency can implement these ideas.

Kelly Molson is co-founder of Rubber Cheese a web development agency focussed on supporting the visitor attractions sector. We talk about the road to specialisation and positioning, and how immersing yourself in the challenges of your audience builds community, grows relationship, and in turn, your new business pipeline.

For anyone who has found the strategies we discuss on this podcast interesting but perhaps inaccessible - maybe due to a perceived lack of time, resource or confidence, I urge you to listen to this episode and take inspiration from Kelly's experience.

Kelly's recommended read is the evergreen How to Win Friends and Influence People by Dale Carnegie. We will of course be giving away a copy - listen in to find out how to win.

For any visitor attraction owners or marketers listening, you can access the Rubber Cheese Visitor Attraction Website Survey here.

Want to see how you can refine your new business strategy? Contact Lucy.