In this episode, we spoke with Shannon Bell, Creative Director at RE, the branding agency which is part of M&C Saatchi Australia.

Shannon has over 15 years experience in copywriting and has a unique perspective on the design industry and how writing fits within (and supports) it. An expert in verbal identity design, we spend time digging into how this area differs and crosses over into naming and branding.

As a prominent female leader, Shannon is also involved with a number of initiatives to further gender balance within the creative industries. We discuss M&C’s pledge of 50:50 by 2020 and explore their W&C (Women & Creative) program.

Shannon on twitter

twitter.com/shannonzbell

Re

re.agency

M&C Saatchi

mcsaatchi.com.au

W&C

mcsaatchi.com.au/womenandcreative

Thanks to Streamtime for keeping us on time and making this episode possible check them out

streamtime.net