How do you feel about the year ahead? Confident? Concerned? Uncertain?

Wherever you are on this spectrum, one thing we must be, is ready.

I particularly like the work that Steve Parks does at Convivio because he focuses heavily on the macro issues facing clients and prospects and encourages agency leaders to use this insight to plan, adapt and respond as necessary. We discussed this approach when Steve joined me on the podcast back in episode 57, so I was keen to bring him back to get us in the right frame of mind for our first episode of 2023.

This is a bumper conversation, full of solid insight and brilliant, practical advice. We discuss some familar themes from last year and identify the potential hurdles and opportunties that lie ahead.

As always we'll be giving away a copy of Steve's recommended read: The Alliance by Reid Hoffman- listen in to find out how to win.

Also mentioned in this episode:

Books

Anti-fragile: things that gain from disorder by Nassim Nicholas Taleb

So Good They Can't Ignore You by Cal Newport

The Hard Thing About Hard Things by Ben Horowitz

Further reading

The Agency Radar

High Altitude Thinking

The True Hope of Optimistic Pessimism

Support

The Trussell Trust New Business Trouble Shoot