In this episode of the Product Coalition podcast, Jay Stansell interviews Jared Peterson, a behavioral scientist and co-founder of Nuance Behavior. They explore the intersection of behavioral science and product strategy, discussing key concepts such as motivation, decision-making, and user engagement. Jared shares his journey into behavioral science, the importance of understanding user behavior, and the ethical considerations in applying behavioral science in product design. The conversation also delves into frameworks like the Elephant Rider Path and the significance of performance metrics in motivating users. Overall, the episode emphasizes the need for a deeper understanding of user psychology to drive effective product strategies.

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Takeaways

* Behavioral science helps clarify user problems.

* Understanding motivation is key to behavior change.

* The Elephant Rider Path framework aids in behavior change.

* Big E engagement focuses on real-world behavior change.

* Little E engagement is about interaction with the product.

* Context is crucial in behavioral science applications.

* Performance metrics can impact user motivation.

* Ethics in behavioral science requires open dialogue.

* Integrating behavioral science into teams enhances product design.

* Success needs to feel achievable for users.

Chapters

* 00:00 Introduction to Behavioral Science and Product Strategy

* 02:18 Jared Peterson's Journey into Behavioral Science

* 04:07 Defining Behavioral Science

* 05:34 The Role of Expertise in Behavioral Science

* 08:13 Behavioral Science vs. UX Design

* 10:06 Understanding Engagement: Big E vs. Little E

* 12:59 The Elephant, Rider, and Path Framework

* 13:54 Engagement Strategies in Product Design

* 16:48 Habit Formation and Behavioral Change

* 19:41 Integrating Behavioral Science into Product Teams

* 20:38 Decision Science and User Engagement

* 23:35 Performance Metrics and User Motivation

* 29:44 Ethics in Behavioral Science

* 35:31 Implementing Behavioral Science in Organizations

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