I feel as though we've been skirting around the edges of a beast of a topic for some time on this podcast, namely emergent technology and its impact on agencies.

Of course, no single episode is going to unpick the labyrinth of challenges and opportunities for our clients, and in turn the agency community, but as the chat about AI continues to rumble in the daily news cycle, it's feels like the right time to talk to someone who really understands that intersection of technology, people and brands.

Warren Hutchinson is Founder of Else, an experience design, innovation and strategy consultancy and Chair of the Design Business Association. He's spent 25 years helping businesses as they navigate a point of change.

In this episode, we discuss cutting though the hype and the noise, the power of kinaesthetic learning and its role in our positioning as experts and the importance of not having all the answers.

Warren's recommended read is Scary Smart by Mo Gowdat. Listen in to find out how to win a copy.

Also mentioned in the episode:

Diary of a CEO E252 Emergency Episode with Mo Gowdat

Newsletters:

TLDR

The Conversation

The Hustle

If you are a DBA Member you can join Warren discussing these topics in Glasgow on 15 June – find out more here

This episode is sponsored by E2M, the #1 white label digital agency partner. Visit https://www.e2msolutions.com/smallsparktheory/ to enjoy 20% discount on your first month.