EP85:  Changing perception | Steve Garside | TMW           

Have you ever felt that your agency is pigeonholed by clients and prospects as being a specialist in just one thing, where in reality you have so much more to offer?

Of course being seen as a specialist of any kind is a generally a good thing – we have many episodes where we have discussed this at length. But in some cases, over time, the perception of a narrow service specialism can become an inhibitor to growth.

In this episode I’m joined by Steve Garside, Divisional Head of New Business & Marketing at TMW Unlimited as we discuss the challenge of changing the market perception of an agency know for decades as a CRM specialist.

Steve takes us through his approach to broadening the agency’s appeal to a wider audience and shares his top tips for anyone looking to get out of troublesome pigeonhole.

No book competition this time but you can download Steve’s recommended read: New Business: A guide to life on the frontline published by the IPA.