Product Coalition Podcast

EP95 Building tech solutions that solve real problems vs just adding AI features


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Summary

In this episode, Jay Stansell interviews Bruno Belcastro-Pinter, a lead product manager at Definely, who shares insights on the intersection of AI and legal tech. Bruno discusses the challenges and opportunities in building AI solutions for lawyers, emphasizing the importance of understanding legal workflows and customer needs. He highlights the significance of being customer-centric, addressing hesitancy towards AI in the legal field, and the evolution of AI in legal practices. The conversation also covers pricing models, measuring success, onboarding clients, and differentiating in a competitive market. Bruno shares valuable lessons from his experience as a founder and offers advice for product managers entering new industries.

Takeaways

* AI can significantly enhance legal workflows.

* Understanding customer needs is crucial for product success.

* Legal tech is a crowded market, requiring differentiation.

* Customer-centric development leads to better products.

* Pricing models in legal tech are evolving and complex.

* Measuring success involves multiple metrics, not just adoption rates.

* Effective onboarding is key to client retention.

* Legal risks must be managed carefully when integrating AI.

* Innovative features can set a product apart in legal tech.

* Empathy for customers is essential for product managers.

Chapters

* 00:00 Introduction to Legal Tech and AI

* 01:35 Understanding Legal Workflows and AI Integration

* 06:00 Building Products in a Crowded Market

* 09:49 Customer-Centric Product Development

* 12:04 Addressing Hesitancy Towards AI in Legal

* 15:31 The Evolution of AI in Legal Tech

* 17:44 Pricing Models in Legal Tech

* 19:28 Measuring Success and Value Creation

* 21:37 Onboarding and Customer Engagement

* 22:30 Differentiation in a Competitive Market

* 24:20 Risk Management and Legal Oversight

* 26:03 Key Features of Define.ly

* 27:46 Insights from a Founder’s Perspective

* 29:37 Advice for Product Managers in New Domains

* 31:55 Myths About AI in Law

* 32:50 Future of Legal AI: Winners vs. Tourists



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Product Coalition PodcastBy Jay Stansell

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