ADR EP98 with Rob Self-Pierson on Words and Verbs

Rob Self-Peirson is a writer and brand consultant based in London, UK. He is the founder and head of The Table, an agency devoted to tone of voice and copywriting. He’s worked with the likes of GumTree, British Gas, IKEA, V&A and has a fierce love of design and a desire to see designers and writers working closely together.

Rob was actually in Australia (thanks to the Australian Graphic Design Association) for a round of seven workshops focused on writing for design, encouraging designers to explore and engage with the writing process to improve their design work.

In this episode, we look at Rob’s view on writing and why it’s becoming more and more important in the current design industry. We also get into how he became a writer, the importance of mentors and writing books about the moon.

Special thanks to AGDA for giving us time to talk with Rob and Streamtime for their unwavering support and encouragement. If you haven’t tried their software yet, well, you’re wasting time, literally.

Links:

The Table http://www.wearethetable.com

Twinned with… article https://www.theguardian.com/commentisfree/2012/apr/30/is-there-a-point-to-twin-towns

Twinned with… book https://www.amazon.co.uk/Twinned-Adventure-Around-Towns-Europe/dp/0993323405

Twinned with… Design Week https://www.designweek.co.uk/inspiration/twinned-with-by-rob-self-pierson

Streamtime https://streamtime.net

AGDA https://www.agda.com.au