Epic Live Events

In today's episode, I'm switching things up and offering a quick tip of the lessons I wish I would have known when sating a business.

Today's tip is about building your audience, and do you need an established audience to build an event or can you use the event to build your audience?

The answer is yes to both, and I describe what you'll need to understand and do in order to grow your first event.

Chris Marr has a vast background in events.  He started out in a venue that hosted events, so he learned the ins and outs of events of all kinds. Events organization has been drilled into him for a long time.

His first business started off as an agency and he always did events. His first event was a marketing workshop that started for

- How he's grown his event part of his business from a small 12 person workshop, to now events that host hundreds of people.

- Why live events were such a huge part of his business right away

- How free events can build your business

- The most important thing you need to do to get people to come to your event.

- Chris' prediction on the one thing people will pay money for in the future.

- How to build anticipation and sell out your event far in advance

- How to create not just an event, but an amazing experience

Recommended Books --> Oversubscribed by Daniel Priestley

Interested in learning more about the Content Academy? Visit here --> Content Marketing Academy

Interested in getting your first event together? Download our free budget worksheet to start planning -> Epic Live Events Worksheet

After seeing a need for a social media marketing conference in Dallas, Lissa Duty took it upon herself to take the lead and create one!  

We talked about why she started the event, and how she been able to grow it from a local conference to attracting international speakers and guests.

In this episode we discuss:

- The strategies Lissa uses to promote her event.

- How she attracts speakers from all over the world.

- How she selects speakers.

- What was one of her biggest surprises from putting together her own event.

- And many more tips and tricks for putting together a successful event for over six years!

To learn more about the Rocks Digital Marketing Conference, visit https://www.rocksdigital.com/

Paul Chapman is a Marketing Strategist and Co-Creator of Marketing Jump Leads.  He's also the author of the book The Game Changers (which you can find on Amazon here --> http://amzn.to/2iSBrZ6).

After publishing his book, and wanting to create an event that ties with it, also helping business owners, he decided to put together the Game Changers Live event in just a few weeks.

Paul shares his journey with us and tells us:

- Why he wanted to add an event to his business

- How his event ties into his business as a whole

- Lessons learned from putting on an event in such a short amount of time

- What he did in those few weeks he had to sell tickets (and what he would have done differently, had he had more time)

- Why taking on the event paid off tenfold for him and his business.

Want to check out what Game Changers Live is all about?  You can click here to get more info --> Game Changers Live

Ready to start planning your event?  Grab our free budget spreadsheet to put it all together --> Live Events Budget Spreadsheet

Ursula Mentjes is the founder of Sales Coach Now and is a seasoned expert in running live events.

She has produced all kinds of events ranging in small rooms to over 600 people and everything in-between.

In this episode, we talked a lot about her signature event, Sales Camp.  This is an event she runs several times a year, that is integrated with her business.  We discussed the ins and outs of running small and large events, and how both can have huge impacts on your business.

Now in her 4th year, Emily Leach discusses how she got the idea for the Freelance Conference, and how she's made it a success year after year.

Tim Elliot, in addition to his business partner, decided they didn't have enough quality marketing events in their area. So they did what any great entrepreneur would do, and they created one.

Tim shares his journey of how and why they decided to do one, along with the things he learned along the way, plus so much more.

Tena Pettis is the owner and founder of Tenacious, among several other entrepreneurial ventures. After seeing a need in the Minneapolis/St. Paul area for an event, she decided to take on the challenge by putting together The Before. Conference.

Now getting to launch this venture into its 3rd year, Tena shared with us some of her biggest lessons learned, and why she loves doing events.

In this episode we discuss:

• Why Tena decided to do a live event and the experience (or lack of) she had putting on something at such a large scale
• How Tena set-up the event to make her money back, and the different ways she makes income from it
• How she used free masterminds to hand pick her attendees and keep the integrity of the room at a maximum
• How many tickets she gave away free to her first event (you’ll be shocked by this answer), and the cool story behind it.
• The biggest lesson she learned and the mistake she made in year 2 vs. year
• The details she refused to overlook, and the difference they made
• The biggest piece of prep work she did before ever creating the event, and how that drives every decision she made

You can learn more about The Before Conference by clicking here: The Before. Conference

Are you ready to learn how to knock your live event out of the park? Download our FREE budget planner to learn how. http://bit.ly/epic_budget

Live events can be overwhelming and difficult, but can also be the biggest game changers in your business. In this episode I talk about how live events almost broke me, but why I still believe they're one of the best things you can do for your business.