Sandra Velasquez, founder and CEO of Nopalera, -a Mexican luxury Bath and Body brand,

was raised by Mexican immigrant parents in California near the US/Mexican border. Nopalera celebrates her culture, loud and proud. She launched her business during the pandemic, when she found herself in between jobs. Since its launch in November of 2020, Nopalera has gained thousands of loyal followers and can be found in major stores including Nordstroms and Credo. Sandra was also recently featured on Shark Tank, where she  proudly proclaimed her worth by saying “My ancestors are whispering in my ear and they say, ‘Mija, no te desprecies.’”   We talk to Sandra about why she decided to start Nopalera and the strategies she implements to grow her business.

You can find Nopalera at  Nopalera.co 

Naibe Reynoso is the Host and Executive Producer of Latinas Take the Lead. 

Production Assistant is Ana Sophia Monzon

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