In this episode…

Jeannie shares with us an interesting set of microinteractions Chipotle has invested in. She says that Chipotle has paid really good writers to write very short stories on their paper cups and paper bags.

Listen in to hear Adam and Jeannie weigh in on whether the ROI is worth the cost of the microinteraction. 

Discussion begins at 1:01.

Rachel co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel enlightens us on who our community leaders are and their roles in business.

Listen in to hear to hear where Rachel finds the resistances on making community management a priority, and how she sees community management fitting in to the overall customer experience.

Interview begins at 4:37.

Jeannie shares a story with us about Olive Garden. Listen in to hear about an incredible thing a man did with his never-ending Pasta Pass, and Olive Garden’s heroic response to his actions.

Discussion begins at 14.27.

Take care of yourself and take care of your customers.

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