It seems the term “community” is tossed around a bit as a necessary part of building a business. But does every type of business require a customer community?

Adam & Jeannie discuss the merits of building a community for the blogger, the local coffee shop and the auto parts distributor. Or is customer service enough? Listen in to hear if they come up with an answer to this challenging question!

Discussion begins at 1:17.

Mark discusses the idea of “content shock,” and how more content available actually makes it more difficult to communicate with customers. (The amount of information on the web is expected to increase 500%!)

Hear more about Mark’s perspective on the power of “content that moves” and his new book, The Content Code. It’s a lively conversation about the challenges of marketing today, social transmission and how Twitter brought Mark & Jeannie together back in the day!

Discussion begins at 5:34.

Keurig is a Customer Zero for attempting to force loyalty with machines that only worked with their branded coffee pods, K-Cups.

Customers started posting video tutorials on how to hack the system almost immediately!

Discussion begins at 20:36.

Sponsor: Be Your Customer’s Hero– Adam’s new book walks through customer service beginning to end, including how to deal with difficult customers. Order today!

How to Sponsor

www.crackthecustomercode.com/sponsor  

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