🎧 Episode 096| Show Notes:

Freebies Aren’t Dead (You’re Just Being Told a Lie) 

Join the Audience Growth Accelerator LIVE Waitlist

👉 http://emmacooperonline.com/agawaitlist

If you’ve been thinking, “I just need to show up more on Social Media…” this episode is your permission slip to stop building your business on quicksand.

Emma breaks down why audience growth doesn’t come from posting more - it comes from building a simple, automated system that brings in the right people consistently (without burning you out).

• Why “post more” is the most expensive belief in online business

• The difference between borrowed attention (social media) and owned attention (your email list)

• Why generic freebies don’t work - but strategic freebies still do

• What calm, predictable businesses all have in common

• How Emma’s email list drives 90%+ of her sales

• Real examples from clients (including Cathy + Candy) showing what changes when you build audience growth properly

• A “good” email open rate is often around 25-40% (40%+ is brilliant)

• Organic reach on social can be tiny (Emma mentions it can be as low as 0.05%)

• Emma shares a season where her list grew 66% and revenue grew 33% over 3 months

• Conversion rates on launches can be low (often 1-2%), which is why nurture + retargeting matters

• VIP Waitlist: Audience Growth Accelerator (AGA) Live
  Join the waitlist to get the VIP offer (£200 off) when doors open for the next live round (March).

  
  👉 http://emmacooperonline.com/agawaitlist

You don’t need to become a full-time content creator to make consistent sales.

You need a system that brings new ideal people into your world - quietly, reliably, every day.

Emma x