This is Product Marketing

Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets


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Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot market? They talk more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios. 

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This is Product MarketingBy Product Marketing Hive

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