Episode 1: Lead Generation vs Lead Nurturing

In this episode we go through what the elements of branding are. We discuss the details of brand voice, brand identity, brand promises, and more. Grab a notebook and tune in for this jam packed episode!

This week we start a new series all about branding! In this episode we discuss what branding is, who is influenced by branding, how businesses use them to communicate with their consumers, and most of all- why branding is so important!

In this final episode of our social media series we talk about social shopping. Have you ever used the Instagram or Facebook shop features? We detail what these services entail and how they could be beneficial to include into your business. We also go through a case study of a business that has used the Facebook shop feature and discuss their impressive improvements from doing so.

Social listening vs social monitoring– did you know there was a difference? In this episode we define what social listening and social monitoring are and why it’s important to understand the difference. We also give some examples and that will help you understand how to apply them to your business.

Reels, stories, posts, oh my! In this episode we dive in on all the different ways you can advertise on social media. We go into great detail about the different types of ads on each platform, who and how they can reach, and how to determine which advertisements are right for your business. You will definitely want to be ready to take some notes for this one!

In this episode we go step by step into how to build a social media strategy. Since social media is so intertwined with our world, it’s important to figure out how to work with it. We talk through the importance of learning about the different platforms, how to identify which might be best for your business, creating SMART goals, and how to assess the success of your current social media efforts.

In episode 2 of our social media series we talk about the pros and cons of social media. Amanda and Meghan lay out the pros and cons of social media platforms like Instagarm, Twitter, Facebook and TikTok. They also discuss hashtags and give tips on how to use them effectively.

This episode kicks off a new series on the podcast– social media! Social media, whether we like it or not, has completely taken over our lives. It’s changed the way we do many things, one of those being your business. In this episode we go over some social media statistics, break down the different social media platforms, and answer the question: why is social media important for my business?

In this episode we cover lead generation strategies for small, medium, and large businesses. We discuss what to do before starting a campaign and how to assess what is and isn't working with your current marketing strategies, if you have one. Did you know that most businesses don't have a strategy at all?! If this is you, make sure to grab a journal and pen to jot down these tips.

In this episode we discuss what it means to automate a campaign. We go over the benefits of automating a campaign, how it works, and how to personalize your content.