Episode 1: Lead Generation vs Lead Nurturing

In this episode, we give all of the information you need about advertisements on Google, Youtube, LinkedIn, and social media. We break down what all of the features these advertisements have that will create conversions that lead your customers to a landing page on your website. We explain a lot, so make sure you have a pen and paper ready before diving on in.

In this episode we walk through a buyers decision journey- the many choices that a consumer goes through when purchasing a product or service. We discuss how to get people to engage with your lead generation efforts, like lead captures, lead magnets, and landing pages. We also include a fun game featuring some of our marketing experts!

In this episode we dive deep into what a CRM is, the functionality of a CRM, and how to incorporate it into your business's marketing.

In this episode we will be discussing lead generations vs lead nurturing. We describe what lead generation and lead nurturing are with real life examples, including marketing tips and info to help get people to engage with your lead generation efforts. This episode also features an interview with Tim McMahon from St. Joseph's Hospital talking about how lead generation has improved their business.