What makes a great personal brand for a franchise industry executive?

How can brand leaders share the right stories and be found by new potential franchisees?

Andrea de Leon joins Jack Monson to share tips on growing your own personal brand using short-form videos. Andrea is Brand J's project manager and is overseeing the personal branding and videos on social media for more than one dozen CEOs, CMOs, and Franchise Developement executives.

In less than one year, Andrea's videos have become the hottest vehicle in the industry to tell stories so potential business owners will get to know, like, and trust the people and the brand.