It’s more than just dry January - the non-alcoholic beverage sector is growing like gangbusters. Peder Schweigert was in charge of the most acclaimed bar program in the Twin Cities, Marvel Bar, before he decided to stop drinking. Now he’s launching a non-alcoholic beverage brand, DryWit. And Erin Flavin ran her own hair salon in Minneapolis - during COVID she felt her drinking was getting out of control - she also stopped drinking. She talks about opening her own NA bottle shop, Marigold.