The Author Next Door

Episode 10: The Marketing Monster: Love It Or Hate It?


Listen Later

🎙️ Marketing your books as an indie author? Exhausting. Necessary. Totally do-able.

In this episode of The Author Next Door, Cassie Newell and Angela Haas get real about the emotional and practical challenges of book marketing—especially when you're doing it all yourself.

We cover:

The mental load of marketing while still trying to write ✍️📢

How to build an audience without burning out

What we’ve learned from marketing flops, false starts, and figuring it out the hard way

The myth of “doing it all” and the magic of doing what’s sustainable

Why mindset matters more than algorithms

The power of consistency (even when it feels like nothing is working)

Whether you're launching your first book or stuck in the mid-career marketing slog, this episode is full of honest insights, encouragement, and bite-sized strategies to help you show up without losing your mind.

👇 What’s one thing you wish you’d known about book marketing before you started?

For more information about Bryan Cohen's Author Ad School click here: https://learn.bestpageforward.net/

🔔 Subscribe for more! ➡  https://www.youtube.com/@TheAuthorNextDoor 
🎙️For More About The Author Nextdoor ➡ https://theauthornextdoor.com/ 

🗺️ Other places to find us and connect:

ANGELA HAAS
Choose your own adventure 
🚀💕  https://ahaaswrites.com/

CASSIE NEWELL
Romance 🩷 https://ckdarling.com/ 
Young Adult 🧚  https://authorcmnewell.com/ 
Writing Coach 📚  https://www.sassywritingcoach.com/ 

Keywords: marketing, indie authors, book promotion, audience engagement, marketing strategies, author mindset, social media, book sales, marketing mistakes, writing community

...more
View all episodesView all episodes
Download on the App Store

The Author Next DoorBy Angela Haas & Cassie Newell

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings


More shows like The Author Next Door

View all
Helping Writers Become Authors by K.M. Weiland

Helping Writers Become Authors

1,002 Listeners

The Creative Penn Podcast For Writers by Joanna Penn

The Creative Penn Podcast For Writers

626 Listeners

SPA Girls Podcast by SPA Girls podcast - self publishing for authors

SPA Girls Podcast

99 Listeners

Ink in Your Veins by Rachael Herron

Ink in Your Veins

140 Listeners

Fated Mates - Romance Books for Novel People by Fated Mates

Fated Mates - Romance Books for Novel People

863 Listeners

Fiction Writing Made Easy | Top Creative Writing Podcast for Fiction Writers & Writing Tips by Savannah Gilbo

Fiction Writing Made Easy | Top Creative Writing Podcast for Fiction Writers & Writing Tips

1,460 Listeners

Self Publishing Insiders by Draft2Digital, Kevin Tumlinson, Mark Leslie Lefebvre, Dan Wood

Self Publishing Insiders

26 Listeners

Essential Guide to Writing a Novel by James Thayer

Essential Guide to Writing a Novel

362 Listeners

Your Next Draft by Alice Sudlow

Your Next Draft

58 Listeners

The Novel Writing Podcast by Colleen Mitchell

The Novel Writing Podcast

3 Listeners

Indie Writers Club by James Blatch & Cara Clare

Indie Writers Club

12 Listeners