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In this episode, we have the pleasure of meeting with Chris Shipferling, a veteran in the eCommerce and retail space, who is now buying and operating eCommerce businesses at South Col. South Col provides strategic advice and capital to help founders get to the next level in eCommerce. We talk about the latest changes happening in the eCommerce space, and how there is more intersection between traditional DTC eCommerce and B2B eCommerce. As businesses are forced to adapt more omnichannel strategies, B2B eCommerce will become a more and more common strategy for a larger range of businesses.