I'm going to tell you something that might make you uncomfortable. 
 Your fear is worth more than your confidence. I know, I know.
 That's not what you expected to hear  from a leadership program in January 2026, right? Everyone is talking about power, courage,  bursts, protocols, fearless optimization.  And I'm talking about something completely different here: intelligence. Because after two decades of building businesses across five continents,  speaking on 500 stages, and mentoring leaders who generate millions, I can tell you this with absolute certainty.
The people who win in 2026 are the ones who are the least afraid.  They are the ones who know how to read their fear like a financial statement  and turn it into a strategic advantage. I'm Visila Bococo, and this is BB Knows Best.
 And today we're going to talk about the most undervalued asset in your professional portfolio: your fear. So let's get started. I wanted to call this episode Fear Doesn't Go Away, It Pays Dividends.
I think it's... It's cool, right? But you see? While intelligence can optimize your operations, analyze your data, and even write your content, it can do this, it can tell you what you're afraid to reveal about your next level. That's exclusively human intelligence. And that's your lowest-value asset.
 That's what I wanted to talk about. And let's start by dismantling the most burdensome life in leadership culture. People who are successful are not afraid.