In this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals.

They cover:
- The building blocks of a strong strategy (hint: one starts with IC and ends with P).
- Different strategy models and how to apply them
- Turning strategy into action, so it’s not just a slide deck
- How strategy helps you say no (goodbye to taking orders, hello to driving revenue!)
- Connecting marketing strategy to the wider business strategy
- Why marketing your own team internally is just as important as marketing to customers

Oh, and Casper spills the tea on Jen’s high school nickname… 👀 (IYKYK).

Casper's strategy fundamentals can be accessed here.

Roger Martin's 5-step Strategy Model can be accessed here.