On the fifth day of Christmas, Marketing Corner gave to me:

And predictions of what 2025 trends we'll see! 🎅🏻

We were feeling festive in the (amazing new) studio and decided to share some of the marketing trends we expect to see in 2025.

What's on your naughty or nice list for next year?

In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024, including:

And 👏 so 👏 much 👏 more 😮‍💨

In this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including:

And so much more!

You hear it all the time, but what does it all mean?

In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one, including:

And so much more! Available wherever you listen to podcasts!

After a quick trip to LinkedIn HQ, our very own Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn, including updates to:

🎯 Targeting options (did someone say "AI"?)

🎨 Ad formats & placements changes

📏 New methods for measuring performance

Be sure to tune in to hear what's coming up and how it will impact your day-to-day work on LinkedIn!

In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS!

And so much more! 😮‍💨

In this episode of Marketing Corner, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle:

Plus, we explore the evolving role of the CMO through Corey's lens and where it's headed next.

And 👏 so 👏 much 👏 more 😮‍💨

With over 20 years of marketing leadership experience, CMO Corey Morris joins us to share the highs and lows of his journey from startup to Airbnb acquisition, including:

And 👏 so 👏 much 👏 more 😮‍💨

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in all of Denmark.

4 years ago, Jen and Casper were invited to speak at TechBBQ and literally in front of the venue, the idea for Marketing Corner was born.

4 years, over 8000 listeners and 87 episodes later, the team was invited back to TechBBQ for a live recording of Marketing Corner.

In this special double-episode, Jen and Casper cover something a lot of companies get wrong: Go To Market Strategies - including:

And 👏 so 👏 much 👏 more 😮‍💨

Wait until the end of the episode for Jen's big fashion reveal - IYKYK 🧦

We are marketers, hear us RAR!
In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including:
- What is it?
- How do you get it?
- Should you trust it?
- What are the limitations of the tool? (Is an impression *really* a "touch"?)
We'll also go through Casper's 4 pillars of attribution to make sure we get the best picture as possible of what is working.
Are you using LinkedIn's Revenue Attribution Reporting? What are you thoughts?