CCO, CRO, CMO - what’s the difference, and who should actually lead growth? In this episode, Casper and Jen untangle the chaos of commercial leadership titles in startups and scaleups. Whether you’re hiring your first C-level or stuck between Sales and Marketing turf wars, this episode brings clarity (and a few spicy takes 🌶️).

We cover:

• Why most CROs and CCOs don’t come from marketing, and why that matters

• When to hire a CMO, and the costly mistake founders make by doing it too early (or too late)

• The real reason your pipeline isn’t converting and why more sales hires won’t fix it

• How Customer Success is overlooked, and why that’s killing your revenue scalability

• Why your GTM motion - not your headcount - should decide your leadership structure

If you’re drowning in vanity C-level titles with serious overlap and not sure if you're getting enough bang for your C-level buck, this one's for you 🫵