This week we have another Casperless episode of Marketing Corner. Jen is back with Jacco van der Kooij to unpack how AI-native companies are really growing their user base.

Not only will we explore why your users are your best (but often under-recognized) pipeline, but we'll also dive into:

• Why AI-native companies scale faster by using users to generate pipeline

• The hidden math behind user-led growth most teams overlook

• Practical ways to tier and activate your users tomorrow

• Why Scandinavian SaaS needs a different playbook than Silicon Valley

• How to operationalize dark funnel word-of-mouth into measurable pipeline

• The mindset shift your CEO needs to stop wasting budget on stale acquisition tactics.

Hold on to your headphones and prepare to see pipeline generation with fresh eyes.