Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers.

As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click of a button on a free generative AI tool, which is why originality and thought leadership have never been more valuable.

So what can we expect from the coming months, not just from AI but also in areas such as search, communities, platforms, and more?

In this episode of The Content 10x Podcast, host Amy Woods looks into her crystal ball and shares her thoughts, ideas, and predictions for the year ahead.

Find out:

• How marketers can benefit from the increased proliferation of AI-generated content
• Why webinars and events may make a comeback in 2025
• What the likely developments in LinkedIn, Slack, Discord, and ABM mean for marketers

Important links & mentions:

• B2B Marketing Insights: What 2024 Taught Us About Content Marketing www.content10x.com/320
• When Should You Use AI in Content Marketing (And When Should You Avoid It)? www.content10x.com/when-to-use-ai-in-content-marketing
• 10 Ways to Use AI to Create Authentic Content www.content10x.com/315
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year.

Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year!

Find out:

• Key trends and developments that shaped B2B content marketing in 2024
• How AI is transforming content creation and repurposing without losing the human touch
• Practical advice for repurposing written content to maximize its reach and impact
• Actionable B2B content repurposing strategies from leading industry experts

Important links & mentions:

• The Changing Face of Marketing with Amanda Natividad www.content10x.com/308
• Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312
• The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• How to Use AI in Storytelling with Mike Allton www.content10x.com/318
• 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
• How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman www.content10x.com/299
• Repurposing from Long to Short with Erica Schneider www.content10x.com/303
• Boosting Content Velocity through Repurposing with Ashley Faus www.content10x.com/301
• How to Maximize Content with a Small Team with Jess Cook www.content10x.com/302
• Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins www.content10x.com/305
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In this episode of The Content 10x Podcast, host Amy Woods dives into the pros and cons of using AI tools for repurposing long-form videos into short-form videos for social media.

Find out:

• How AI tools can save time and be cost-effective for helping you to repurpose videos for social media
• The pitfalls of using generative AI tools for clip selection
• What human editors provide that AI tools can’t when it comes to repurposing long-form video content

Important links & mentions:

• AI vs Human Writing: Who Writes the Most Effective Content? www.content10x.com/ai-vs-human-writing
• 10 Ways to Use AI to Create Authentic Content www.content10x.com/315
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.

Discover:

• How storytelling can strengthen your brand and foster community engagement
• The ways Agorapulse integrates storytelling into customer communication
• How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
• The importance of choosing the right storytelling framework beyond just the hero's journey
• The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
• Ways AI can help analyze and improve your storytelling by identifying missing elements
• Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
• The evolution of AI language models to incorporate more reasoning and evaluation
• The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases

Important links & mentions:

• The Social Media Hat thesocialmediahat.com/connect
• Mike on LinkedIn https://www.linkedin.com/in/mikeallton/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media.

In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever.

Join host Amy Woods to discuss the importance of search, email, and social media, and how they can help you effectively connect with your audience. Discover how you can turn your long-form content into valuable resources for your email subscribers and social media followers, ensuring you stay top-of-mind and drive meaningful engagement.

Find out:

• The importance of having content on your website and relevant social platforms
• Why email is essential for nurturing leads
• How social should complement your search and email strategies
• How to create pillar content (blogs, webinars, podcasts) that serves as a base for your content strategy
• Ways to break down long-form content into engaging email segments and social media posts
• How effective content repurposing can streamline your content creation process, saving time while maximizing reach

Important links & mentions:

• The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing.

In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience.

Find out:

• The six containers of digital marketing
• Strategies for search, email, and social media marketing - aka the SES Framework
• How to get the maximum ROI from social media

Important links & mentions:

• Digital Threads https://nealschaffer.com/free-preview-ebook-digital-threads/
• Neal on LinkedIn https://www.linkedin.com/in/nealschaffer/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content.

No one wants their B2B content to sound robotic and unimaginative, so how do you use AI to improve your systems and processes while still producing human-led high-quality content? In this episode, we look at 10 ways to use AI while keeping your content authentic.

Find out:

• Tips for keeping content human in the age of AI
• Types of content to use AI for
• The importance of conducting a human edit and avoiding AI-tells
• How to use AI for copy reviews and routine tasks
• Why you should emphasize storytelling and incorporate human touchpoints
• Why it’s important to engage with your audience in real time
• How to stay updated on AI developments

Important links & mentions:

• How to Win with Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly!

In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content.

They talk about:

• The best tools and what they can help to streamline, such as ChatGPT, Descript, and Notion
• The benefits, and ethical implications, of various gen AI tools
• The importance of maintaining a human touch while leveraging AI for efficiency
• Creating custom AI assistants tailored for business consultations and content generation
• The future of content marketing and the all-important balance between automated functional content and the irreplaceable human touch

Important links & mentions:

• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Ian on LinkedIn https://www.linkedin.com/in/ianandersongray
• Ian's website https://iag.me
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks?

In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing.

Amy discusses crucial aspects such as copyright and trademark infringement, the user's legal responsibility for AI-generated content, and ethical considerations. She also highlights the importance of understanding the terms and conditions of AI tools, cites real-world examples, and provides advice on protecting your brand and intellectual property – it should be noted that Amy is not providing legal advice in this episode, she is simply trying to open eyes to some of the legal implications of using gen AI.

Find out: 

• Some of the ways that AI is being used by marketing teams
• The legal and ethical considerations of creating and sharing AI-generated content
• And how important it is to protect your brand and your IP in the AI world we now live in

Important links & mentions:

• Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312
• Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time.

In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences.

Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust.

Find out: 

• The importance of data-driven personalization
• Types of marketing data that can be utilized
• Common pitfalls in data-driven marketing

Important links & mentions:

• Data-Driven Personalization https://zonteehou.com/datadrivenpersonalization/
• Data-Driven Decisions https://www.convinceandconvert.com/podcasts/shows/data-driven-decisions/
• Convince & Convert Newsletter https://www.convinceandconvert.com/newsletter/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter