We trust leaders for their authenticity, so what happens when their words are written by AI?

In this solo episode, host and Content 10x founder Amy Woods reflects on her recent conversation with Ash Jones, founder of Great Influence and Great Leaders, and explores a new twist in the world of personal branding - the rise of AI tools that promise to “do it all” for you.

Shortly after the conversation with Ash, Amy came across a LinkedIn post promoting an AI platform that claims to study a CEO’s tone of voice, create their content, and even comment on posts on their behalf.

It raised an important question if your personal brand isn’t personal anymore… what’s left?

AI can make content faster. But leadership visibility isn’t about speed, it’s about sincerity.

In this episode, Amy shares her thoughts on where AI fits into personal branding, and where it doesn’t, plus how leaders and companies can balance efficiency with authenticity.

Find out:

• Why fully automating your personal brand completely misses the point
• The difference between human-supported and AI-generated leadership content
• The risks of outsourcing your voice completely and how to keep your leadership voice authentic, original, and human
• Where AI can play a useful role in the creative process

Important links & mentions:

• Blog post: https://www.content10x.com/344
• Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/343
• What Should You Use AI in Content Marketing (And When You Should Avoid It)? https://www.content10x.com/when-to-use-ai-in-content-marketing/
• AI in B2B Marketing: What’s Working, What’s Failing and What’s Next: https://www.content10x.com/340
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How can B2B companies turn their leaders into one of their most powerful marketing and employer branding assets?

Host, Amy Woods, is joined by Ash Jones for a second time on the podcast. Ash is the founder of Great Influence and Great Leaders and in this episode Amy and Ash explore the growing trend of leadership visibility and personal branding for leaders within organizations on LinkedIn.

Ash shares the story of how Great Leaders began, almost by accident, after working with Booking.com, and how the results from that project inspired a new model for companies looking to activate their senior teams on LinkedIn.

This conversation dives into why helping leaders build a personal brand isn’t a risk but instead it’s a strategic advantage, and what it really takes to make it work inside complex businesses.

Find out:

• The moment Ash realised leadership visibility was the next evolution of personal branding
• Why big organizations like Booking.com and Sky are investing in leadership voices
• The measurable business impact of activating leaders on LinkedIn
• How to balance company messaging with authentic personal expression
• Why the fear of “they’ll get headhunted” is an outdated mindset
• How to help senior leaders find confidence, consistency and real influence online
• Ash’s advice for “cracking LinkedIn” and what most people get wrong

Important links & mentions:

• Blog post: https://www.content10x.com/343
• Ash on LinkedIn: https://www.linkedin.com/in/ash-jones-85363975/
• Great Influence: https://greatinfluence.com/
• Great Leaders: https://greatinfluence.com/leaders
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.

This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future of B2B marketing.

Find out about:

• The most popular types of content to repurpose – from benchmark reports and white papers to webinars, podcasts, and panel discussions
• Why planning repurposing upfront delivers better results and avoids it becoming an afterthought
• The dangers of “checkbox repurposing” – and how to focus on quality and substance over volume
• How leading marketers are adapting to changing buyer journeys, new search behaviors, and the rise of AI-generated content
• The future of B2B content: authenticity, personalization, and why human voice and storytelling will matter more than ever

Important links & mentions:

• Hayley on LinkedIn: https://www.linkedin.com/in/hayleyevans888/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
• Creating and Repurposing B2B Research & Reports: https://www.content10x.com/330
• The Ultimate Guide to Impactful B2B Video Interviews: https://www.content10x.com/interview-guide/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How are top B2B marketing teams structured? What are their secrets and what do they outsource?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.

Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.

Find out:

• How B2B marketing teams are structured (and how they stay lean yet agile)
• Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departments
• What gets kept in-house vs outsourced and how it’s a balancing act
• The importance of a good brief for all project and pieces of work, whether working with in-house teams or external partners

Important links & mentions:

• Blog post: https://www.content10x.com/341
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2
• Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888
• B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/
• Episode 340 AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next: https://www.content10x.com/340
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How are B2B marketing teams really using AI today?

In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI.

After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wrong. From content creation to workflow automation, from compliance headaches to the rise of human-centric storytelling — this episode pulls together the lessons, warnings, and opportunities shaping AI in B2B marketing right now.

Find out:

• What B2B marketing teams are using AI for (ideation, drafting, proofreading, workflow automation & more)
• Why AI is seen more as an efficiency tool than a creator
• Where leaders are drawing the line: originality, brand voice, and thought leadership
• The biggest AI pitfalls — from “samey” content to compliance risks
• Which AI tools are most popular with marketing teams today
• How human-led, authentic storytelling is becoming even more important in the AI era

Important links & mentions:

• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Shannon Howard on Linkedin:  https://www.linkedin.com/in/mjcrawford1/
• Martin Malloy on Linkedin: https://www.linkedin.com/in/martinmalloy-ca/
• Luba Czyrsky on Linkedin: https://www.linkedin.com/in/lubaczyrsky/
• Paul Way on Linkedin: https://www.linkedin.com/in/pkway/
• Mike D’Errico on Linkedin:  https://www.linkedin.com/in/michael-derrico/
• Matt Crawford on Linkedin:  https://www.linkedin.com/in/mjcrawford1/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization? 

In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.  

Their webinar program is built on structure, strategy, and serious results.  

Steve and Lauren share how they’ve built and scaled a high-performing webinar strategy that aligns with both marketing goals and customer education. From implementing a detailed 68-step planning process to navigating compliance and live delivery, Steve and Lauren offer practical insights and real-world examples that any B2B marketer can learn from. 

Find out: 

• How Fidelity structures webinar content for different B2B audiences 
• Why every webinar follows a detailed 68-step project plan 
• The power of live webinars - and how they make them work 
• Supporting speakers and scaling without sacrificing quality 
• Making webinars part of both the marketing and customer education strategy 
• Smart repurposing tactics (and how they work within a compliance-heavy organization) 
• How to optimize your webinar to adapt to sudden changes 

 Important links & mentions: 

• Our B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
• Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
• Fidelity webinars: https://www.fidelity.com/learning-center/overview
• Steve Jones on LinkedIn https://www.linkedin.com/in/fidelitystevejones/ 
• Lauren Franklin on LinkedIn https://www.linkedin.com/in/fidelitylaurenfranklin/  
• Blog post on this topic: https://www.content10x.com/339
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/  
• Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/  
• Content 10x: https://www.content10x.com/ 
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.  

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. 

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

The content landscape has fundamentally shifted.  Simple how-to guides used to be a staple of B2B marketing - highly valuable, searchable, and if your SEO is on-point they can appear at the top of search engine results pages. 

In this episode, host Amy Woods shares how these simple how-to guides are now best left to AI, but this presents an opportunity.  Sophisticated B2B audiences still crave expert guidance for complex, high-stakes decisions. The key is understanding which how-to content to abandon and which to double down on.

Find out: 

• Why simple how-to guides are now dominated by AI and why this shift impacts your content strategy and SEO 
• The critical differences between basic and expert-driven how-to guides and why depth, nuance, and originality matter more than ever 
• Steps to evaluate and create standout, expert-led how-to guides that attract clicks, build authority, and deliver value your audience can't get from AI 
• Tips for repurposing your expert guides across multiple formats and channels for maximum impact

Important links & mentions:

• How to Create Content that AI Can’t Create https://www.content10x.com/content-ai-cant-create/
• How to Build a Winning Content Strategy with Andy Crestodina https://www.content10x.com/winning-blog-content-strategy/
• Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B  Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
• Content 10x Expert Interview Service https://www.content10x.com/expert-interviews/
• Blog post on this topic: https://www.content10x.com/338
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Running a B2B webinar can feel like walking a tightrope. It’s a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it.

In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, tackle the FAQs that we get asked related to webinars.

This episode is packed with useful advice to help you tackle your next B2B webinar with confidence and help you navigate common challenges.

Find out:

• What to do when the tech fails mid-webinar, and why those moments can actually help build connection
• How to troubleshoot low registration numbers
• Proven strategies to keep your audience actively engaged throughout your webinar
• The best ways to convert webinar attendees into leads or customers after the session ends
• When to gate your webinar content vs. make it freely accessible for maximum reach

Important links & mentions:

• Download the B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference.

In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into new formats that work across the marketing funnel – from quick-win video clips and blogs to longer-term strategies that help you get more from every minute of your webinar.

Find out:

• Why repurposing starts with how you plan and run the webinar
• The best types of content to create from a webinar recording
• How to match repurposed content with different stages of the funnel
• Tips for making your repurposing process more efficient
• Why repurposed content can extend your reach and results

Important links & mentions:

• The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/
• Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Promotion doesn't stop once the webinar begins, and follow-up is just as important.

In part three of our miniseries all about B2B webinars, Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, run through the full promotion cycle: before, during, and after. They share practical advice on how to get your webinar in front of the right people, keep them engaged, and follow up in a way that adds value and keeps the conversation going.

It’s a full-funnel approach to getting more from every webinar you run.

Find out:

• What goes into a solid webinar promotion plan across channels
• Why your title and messaging matter more than you might think
• How to work with guests, partners, and your own team to widen reach
• What to include in your follow-up for attendees and no-shows
• How to use feedback and post-event engagement to inform future webinars

Important links & mentions:

• The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/
• Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter