The Content 10x Podcast

The key to great expert interviews? It all starts with the right preparation.

In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews.

From selecting the right experts (and interviewers) to asking open-ended questions that lead to real insights, they share what it takes to set your interviews up for success – before you even hit record.

Amy and Hayley also explore how expert interviews fit into your content strategy and how upfront planning makes the whole process run smoother.

Find out:

• How to align expert interviews with your content pillars and business goals
• The two key ‘whos’ – who to interview and who should run the interview
• Why choosing the right questions is just as important as choosing the right expert
• How to help your interviewee feel prepared and confident with pre-interview prep
• The must-do technical checklist: lighting, audio, internet speed, and more

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What if your best content is already within your team, waiting to be uncovered?

In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate.

Amy and Hayley break down what expert interviews are, why they work, and how they help B2B companies create truly authentic, people-focused content straight from the voices of their in-house experts.

Find out:

• What expert interviews are and how they add depth to your content
• Who is considered an ‘expert’ in an organization – and why it goes beyond the C-suite
• How they bring authentic, people-focused stories to life
• The many content opportunities expert interviews create (beyond just the interview itself)

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it.

Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact.

Find out:

• Why it’s important to create content that AI can’t create
• The types of content B2B marketers should focus on
• How to repurpose content and make it go further

Important links & mentions:

• How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322
• B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/321
• 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
• The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237
• Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186
• Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176
• How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges.

Find out:

• The surprising trends from 11 years of blogging data
• Why the most successful content mirrors the social media experience
• Some of the biggest challenges bloggers face (like driving traffic)
• How to adapt your content strategy for the rise of AI and generative search
• Tips on how to optimize blog posts to attract and retain readers

Important links & mentions:

• 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers https://www.orbitmedia.com/blog/blogging-statistics
• Andy on LinkedIn https://www.linkedin.com/in/andycrestodina
• Andy’s book: https://www.orbitmedia.com/about/content-chemistry (Content Chemistry: The Illustrated Handbook for Content Marketing)
• How to Win at Gen AI Search with Christopher Penn https://www.content10x.com/310
• Optimizing Content for AI: Effective Repurposing Tactics https://www.content10x.com/311
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers.

As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click of a button on a free generative AI tool, which is why originality and thought leadership have never been more valuable.

So what can we expect from the coming months, not just from AI but also in areas such as search, communities, platforms, and more?

In this episode of The Content 10x Podcast, host Amy Woods looks into her crystal ball and shares her thoughts, ideas, and predictions for the year ahead.

Find out:

• How marketers can benefit from the increased proliferation of AI-generated content
• Why webinars and events may make a comeback in 2025
• What the likely developments in LinkedIn, Slack, Discord, and ABM mean for marketers

Important links & mentions:

• B2B Marketing Insights: What 2024 Taught Us About Content Marketing www.content10x.com/320
• When Should You Use AI in Content Marketing (And When Should You Avoid It)? www.content10x.com/when-to-use-ai-in-content-marketing
• 10 Ways to Use AI to Create Authentic Content www.content10x.com/315
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year.

Join host Amy Woods as she revisits the themes that defined 2024, reflecting on the trends, tools, and strategies shaping the future of B2B marketing. This special end-of-year episode is packed with insights, ideas, and plenty of inspiration to carry into 2025. Settle in for a trip down memory lane with some of the best moments from the podcast this year!

Find out:

• Key trends and developments that shaped B2B content marketing in 2024
• How AI is transforming content creation and repurposing without losing the human touch
• Practical advice for repurposing written content to maximize its reach and impact
• Actionable B2B content repurposing strategies from leading industry experts

Important links & mentions:

• The Changing Face of Marketing with Amanda Natividad www.content10x.com/308
• Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312
• The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• How to Use AI in Storytelling with Mike Allton www.content10x.com/318
• 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
• How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman www.content10x.com/299
• Repurposing from Long to Short with Erica Schneider www.content10x.com/303
• Boosting Content Velocity through Repurposing with Ashley Faus www.content10x.com/301
• How to Maximize Content with a Small Team with Jess Cook www.content10x.com/302
• Beyond Remixing: Strategic Content Repurposing for B2B with Chris Hutchins www.content10x.com/305
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In this episode of The Content 10x Podcast, host Amy Woods dives into the pros and cons of using AI tools for repurposing long-form videos into short-form videos for social media.

Find out:

• How AI tools can save time and be cost-effective for helping you to repurpose videos for social media
• The pitfalls of using generative AI tools for clip selection
• What human editors provide that AI tools can’t when it comes to repurposing long-form video content

Important links & mentions:

• AI vs Human Writing: Who Writes the Most Effective Content? www.content10x.com/ai-vs-human-writing
• 10 Ways to Use AI to Create Authentic Content www.content10x.com/315
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.

Discover:

• How storytelling can strengthen your brand and foster community engagement
• The ways Agorapulse integrates storytelling into customer communication
• How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
• The importance of choosing the right storytelling framework beyond just the hero's journey
• The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
• Ways AI can help analyze and improve your storytelling by identifying missing elements
• Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
• The evolution of AI language models to incorporate more reasoning and evaluation
• The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases

Important links & mentions:

• The Social Media Hat thesocialmediahat.com/connect
• Mike on LinkedIn https://www.linkedin.com/in/mikeallton/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media.

In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever.

Join host Amy Woods to discuss the importance of search, email, and social media, and how they can help you effectively connect with your audience. Discover how you can turn your long-form content into valuable resources for your email subscribers and social media followers, ensuring you stay top-of-mind and drive meaningful engagement.

Find out:

• The importance of having content on your website and relevant social platforms
• Why email is essential for nurturing leads
• How social should complement your search and email strategies
• How to create pillar content (blogs, webinars, podcasts) that serves as a base for your content strategy
• Ways to break down long-form content into engaging email segments and social media posts
• How effective content repurposing can streamline your content creation process, saving time while maximizing reach

Important links & mentions:

• The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing.

In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience.

Find out:

• The six containers of digital marketing
• Strategies for search, email, and social media marketing - aka the SES Framework
• How to get the maximum ROI from social media

Important links & mentions:

• Digital Threads https://nealschaffer.com/free-preview-ebook-digital-threads/
• Neal on LinkedIn https://www.linkedin.com/in/nealschaffer/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter