What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges.

Find out:

• The surprising trends from 11 years of blogging data
• Why the most successful content mirrors the social media experience
• Some of the biggest challenges bloggers face (like driving traffic)
• How to adapt your content strategy for the rise of AI and generative search
• Tips on how to optimize blog posts to attract and retain readers

Important links & mentions:

• 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers https://www.orbitmedia.com/blog/blogging-statistics
• Andy on LinkedIn https://www.linkedin.com/in/andycrestodina
• Andy’s book: https://www.orbitmedia.com/about/content-chemistry (Content Chemistry: The Illustrated Handbook for Content Marketing)
• How to Win at Gen AI Search with Christopher Penn https://www.content10x.com/310
• Optimizing Content for AI: Effective Repurposing Tactics https://www.content10x.com/311
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

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