The Content 10x Podcast

How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content.

No one wants their B2B content to sound robotic and unimaginative, so how do you use AI to improve your systems and processes while still producing human-led high-quality content? In this episode, we look at 10 ways to use AI while keeping your content authentic.

Find out:

• Tips for keeping content human in the age of AI
• Types of content to use AI for
• The importance of conducting a human edit and avoiding AI-tells
• How to use AI for copy reviews and routine tasks
• Why you should emphasize storytelling and incorporate human touchpoints
• Why it’s important to engage with your audience in real time
• How to stay updated on AI developments

Important links & mentions:

• How to Win with Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly!

In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content.

They talk about:

• The best tools and what they can help to streamline, such as ChatGPT, Descript, and Notion
• The benefits, and ethical implications, of various gen AI tools
• The importance of maintaining a human touch while leveraging AI for efficiency
• Creating custom AI assistants tailored for business consultations and content generation
• The future of content marketing and the all-important balance between automated functional content and the irreplaceable human touch

Important links & mentions:

• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Ian on LinkedIn https://www.linkedin.com/in/ianandersongray
• Ian's website https://iag.me
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Did you know that AI tools can inadvertently produce content that infringes on copyrights and trademarks?

In this episode of The Content 10x Podcast, host Amy Woods unpacks some of the legal and ethical ramifications of using generative AI for content creation in B2B marketing.

Amy discusses crucial aspects such as copyright and trademark infringement, the user's legal responsibility for AI-generated content, and ethical considerations. She also highlights the importance of understanding the terms and conditions of AI tools, cites real-world examples, and provides advice on protecting your brand and intellectual property – it should be noted that Amy is not providing legal advice in this episode, she is simply trying to open eyes to some of the legal implications of using gen AI.

Find out: 

• Some of the ways that AI is being used by marketing teams
• The legal and ethical considerations of creating and sharing AI-generated content
• And how important it is to protect your brand and your IP in the AI world we now live in

Important links & mentions:

• Boost Your B2B Marketing with Data-Driven Personalization with Zontee Hou www.content10x.com/312
• Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time.

In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences.

Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust.

Find out: 

• The importance of data-driven personalization
• Types of marketing data that can be utilized
• Common pitfalls in data-driven marketing

Important links & mentions:

• Data-Driven Personalization https://zonteehou.com/datadrivenpersonalization/
• Data-Driven Decisions https://www.convinceandconvert.com/podcasts/shows/data-driven-decisions/
• Convince & Convert Newsletter https://www.convinceandconvert.com/newsletter/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI.

Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen AI tools.

This episode also touches on the balance between quality and quantity in content creation and how repurposing can help achieve both.

Find out: 

• Why (maybe) your brand should be everywhere
• Tactical tips for building brand awareness with AI
• How repurposing can help

Important links & mentions:

• How to win at gen AI search with Christopher Penn https://www.content10x.com/win-at-gen-ai-search/
• Why being everywhere isn’t the goal of content repurposing https://www.content10x.com/being-everywhere-content-repurposing/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space?

In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they can make better decisions. Together they discuss the rapidly evolving landscape of generative AI search behaviors and their impact on content marketing.

Christopher shares insights into how search engines are powered by AI to deliver the snippet answers that appear at the top of SERPs (Search Engine Results Page). More and more people tend to go to the gen AI tools like ChatGPT and Perplexity for information and answers. All of this is changing the dynamics of content visibility and traffic.

Christopher highlights the need to create 'the most best content' and adopt a multi-channel distribution strategy to ensure brand prominence.

He also provides actionable advice on utilizing AI in content marketing, including understanding training data, leveraging SEO, and a framework for assessing tasks suitable for AI.

Find out: 

• The impact of gen AI on search traffic
• How to train gen AI to recognize your brand
• The importance of repurposing content to maximize reach

Important links & mentions:

• Trust Insights https://www.trustinsights.ai/
• Trust Insights' 5P Framework https://www.trustinsights.ai/blog/2024/03/why-change-management-the-trust-insights-approach/
• Christopher on LinkedIn https://www.linkedin.com/in/cspenn/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing.

Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns.

Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy.

Find out: 

• How Reddit is used
• Why it’s useful for B2B marketers
• Best practices for B2B marketers on Reddit

Important links & mentions:

• The changing face of marketing with Amanda Natividad https://www.content10x.com/the-changing-face-of-marketing/
• Boosting content velocity through repurposing with Ashley Faus https://www.content10x.com/boosting-content-velocity/
• How to maximize content with a small team with Jess Cook https://www.content10x.com/maximize-content-with-small-teams/
• Our consulting and strategy services https://www.content10x.com/consulting-and-strategy/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What’s happened in the world of zero-click content and audience research since Amanda Natividad, VP of Marketing at SparkToro, was last on The Content 10x Podcast?

In this episode, host Amy Woods welcomes Amanda back to find out about that and much more.

Amanda explains a bit about SparkToro, an audience research tool, that reveals critical insights about an audience's preferred websites, social accounts, podcasts, YouTube channels, and even search keywords. She explains their recent improvements and how B2B marketers can leverage these insights to enhance their marketing strategies.

Amanda delves into the core idea of zero-click content, which focuses on providing standalone value in native social media platform posts without requiring users to click away. She shares practical examples and how it has become essential for increasing social media engagement and retention.

The discussion also explores the implications of AI on search behavior and audience research, emphasizing the need for marketers to adapt and stay updated with changing marketing trends.  

Find out: 

• How to conduct audience research
• What’s happened in the world of zero-click content
• The impact of AI on search behavior

Important links & mentions:

• SparkTogether event https://sparktoro.com/sparktogether/
• Amanda on LinkedIn https://www.linkedin.com/in/amandanat/
• Exploring Zero Click Content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Webinar content is just crying out to be repurposed! So, in this episode of the Content 10X Podcast, host Amy Woods shares 10 practical strategies for repurposing a webinar to maximize ROI.  

Amy discusses the benefits of webinars for B2B marketing strategies and dives into methods like creating on-demand videos, thought leadership social posts, YouTube videos, podcast episodes, blog posts, carousels, keynote talks, short social videos, industry publication articles, and eBooks.  

Tune in to learn how to extend the value of your webinars and reach a broader audience. 

Find out: 

• Why webinars are great for B2B marketing 
• 10 ways to repurpose your webinar content 
• The benefits of repurposing your webinar  

Important links & mentions:

• Consulting and strategy services https://www.content10x.com/consulting-and-strategy/
• How to repurpose a talk into a webinar https://www.content10x.com/repurpose-talk-to-webinar/
• Our webinar page https://www.content10x.com/webinars/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you have a plan for your talk other than delivering it on a stage – be it at a live event or a virtual stage? Because although one great keynote can be delivered over and over, there are other ways it can be repurposed.

In this episode of The Content 10x Podcast, host Amy Woods focuses on the process of transforming talks into engaging webinars. She shares her experience of recently repurposing one of her keynotes into a webinar. She also looks at the benefits, including amplifying your reach and increasing opportunity for audience engagement.

Throughout this episode, you’ll hear practical tips and insightful strategies for seamlessly repurposing your talk into a webinar whether it’s a talk to a large audience at an event, or a small presentation internally to colleagues.

Find out:

• Why repurposing a talk into a webinar is effective
• What the benefits are
• Tips on how to repurpose your talk into a webinar

Important links & mentions:

• Our webinar on demand https://www.content10x.com/webinars/
• Sign up to the Content 10x Insider https://www.content10x.com/newsletter/
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter