The Content 10x Podcast

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense.

Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing.

The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You’ll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements.

This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook.

Find out:

• Why long-form written content is the best type of content to repurpose
• The power of generative AI to help with repurposing
• Why you need a repurposing process

Important links & mentions:

• 6Sense https://6sense.com/
• Boosting content velocity through repurposing with Ashley Faus https://www.linkedin.com/in/jchutchinswriter/
• How to maximize content with a small team with Jess Cook https://www.linkedin.com/in/jchutchinswriter/
• Chris on LinkedIn https://www.linkedin.com/in/jchutchinswriter/
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory.

So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. It’s always eye-opening to see what we can do to help our client’s content and boost our own while uncovering new ways repurposing content can help us reach our objectives for the platform. So we’ve pulled out some of the key insights and have broken them down in this episode.

Curious to know how repurposing can help your LinkedIn content strategy? This episode is for you…

Find out:

• What we consider to be the biggest insights in the report
• What they mean for repurposing your content on LinkedIn
• Specific changes you should know about

Important links & mentions:

• Repurposing from Long to Short with Erica Schneider https://www.content10x.com/repurposing-long-to-short/
• Algorithm Insights Report 2024 https://richardvanderblom.gumroad.com/l/Algorithm-Insights-2024
• Why LinkedIn carousels are perfect for repurposing https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts.

Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things!

In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends…

Find out: 

• How to identify the best points in your long-form content to repurpose
• The top tips for writing excellent LinkedIn posts
• Why commenting is so important to building a personal brand

Important links & mentions: 

• Erica’s Long to Short course https://long-to-short.com/
• Erica on LinkedIn https://www.linkedin.com/in/erica-schneider66/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! 

We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and how that helps target that C-level audience they want to reach.  

She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It’s a great conversation!  

Find out: 

• The big benefits of content repurposing for a small team 
• How to focus your team on what’s important when it comes to repurposing 
• Why you should choose one channel and dominate before expanding 

Important links & mentions: 

• Jess on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/
• Ashley Faus on The Content 10x Podcast https://content10x.captivate.fm/episode/boosting-content-velocity-through-repurposing-with-ashley-faus
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice.  

In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic.  

She shares her ‘favorite’ types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies.  

She talks about common misconceptions when it comes to repurposing, what she means by ‘content velocity’, and why it’s so important that marketing teams lean into AI.  

Find out: 

• Why Ashley loves repurposing presentation slides 
• What is content velocity  
• How to repurpose LinkedIn comments  

Important links & mentions: 

• Ashley on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ 
• Ashley on LinkedIn https://www.linkedin.com/in/ashleyfaus/ 
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started!  

To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether you’re on episode 3 or 300!  

Amy also delves into three top tips discovered through experience, which have proved to be invaluable time and time again. Tune in as she shares knowledge gained over hundreds of podcast episodes, to empower you on your own B2B podcasting journey.  This podcast episode is valuable whether you have a podcast or not, many of the tips and advice shared are relatable for all content creators. 

Find out: 

• 3 benefits of the podcast that we have seen  
• 3 mistakes to avoid  
• 3 tips for embarking on a B2B podcast 

Important links & mentions: 

• 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ 
• Knowing When Enough is Enough https://www.content10x.com/content-marketing-with-robert-rose/ 
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that! 

Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook. 

Host Amy Woods talks Liz through the process, from the initial moment she recognized that she had something of value that needed to be maximized, right through to how she organized the posts into a cohesive eBook, how AI helped with the process and why repurposing short-form content into long-form can be so effective… 

Find out:

• What made these LinkedIn posts unique and engaging
• How she went about organizing them into an eBook
• The ways that AI helped in the process 

Important links & mentions:

• Liz on LinkedIn https://www.linkedin.com/in/elizabethelfman/
• Data.world https://data.world/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content.  

Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry insights, expert interviews and even short, engaging videos for social media. But how do you know what’s right for your audience, what will get you the most engagement and ultimately, what will provide the most value? 

Hear host Amy Woods talk through tips for prep plus her top five ways to repurpose long-form B2B content.  

Find out:  

• What to consider before you create your long-form content 
• How to structure content so it repurposes well 
• 5 ways you can plan to repurpose your long-form content 

Important links & mentions: 

• Daniel Plume on LinkedIn https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/ 
• How to Avoid Link Dumping https://www.content10x.com/effectively-sharing-links/ 
• 7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/transform-your-b2b-report/ 
• Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps?  

That’s what Content Marketing Strategist Daniel Plume is here to share on this episode of The Content 10x Podcast. He had a 55-page B2B marketing report delivered by a client with the brief to edit and repurpose and he talks us through his 7-step process for doing just that.  

Host Amy Woods asks Daniel to explain each step and why it’s so important not to get ahead of yourself too early, plus the most important step to take before doing that all important final edit.  

Find out: 

• What you HAVE to do before you pick up the red pen 
• How to extract the value  
• How to repurpose a B2B marketing report 

Important links & mentions: 

• Daniel on LinkedIn https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/ 
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ 
• The best way to repurpose content: Long-form to short-form and visa versa https://www.content10x.com/the-best-way-to-repurpose-content-long-form-to-short-form-or-vice-versa/ 
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. 

We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms. 

In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why it’s a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post.  

Find out: 

• What link dumping is (and how to tell if you’re doing it!) 
• The impacts of link dumping 
• How to avoid it and what to do instead 

Important links & mentions: 

• Why you should create content with vs for your audience https://www.content10x.com/create-content-with-your-audience/ 
• How to create a content brand with John Bonini https://www.content10x.com/create-a-content-brand/ 
• Exploring zero click content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/ 
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) 

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter