The Content 10x Podcast

How to Create Content that AI Can't Create


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The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it.

Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact.

Find out:

  • Why it’s important to create content that AI can’t create
  • The types of content B2B marketers should focus on
  • How to repurpose content and make it go further

Important links & mentions:

  • How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322
  • B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/321
  • 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
  • The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237
  • Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186
  • Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176
  • How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225
  • Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

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The Content 10x PodcastBy Amy Woods

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