Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.

Discover:

• How storytelling can strengthen your brand and foster community engagement
• The ways Agorapulse integrates storytelling into customer communication
• How AI supports Mike in brainstorming, creating story frameworks, and managing six podcasts
• The importance of choosing the right storytelling framework beyond just the hero's journey
• The fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AI
• Ways AI can help analyze and improve your storytelling by identifying missing elements
• Mike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)
• The evolution of AI language models to incorporate more reasoning and evaluation
• The critical role of well-crafted prompts in getting quality AI output for business and marketing use cases

Important links & mentions:

• The Social Media Hat thesocialmediahat.com/connect
• Mike on LinkedIn https://www.linkedin.com/in/mikeallton/
• How to Win at Gen AI Search with Christopher Penn www.content10x.com/310
• How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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