You built the strategy. You built the content. But can you prove any of it is working?

A lot of B2B marketing teams can point to a full content calendar and a consistent publishing schedule, and still have no clear answer to that question. The numbers exist, dashboards get checked, reports get sent round. But there's a tougher question hiding underneath it all: does any of this connect back to something the business cares about?

In part seven of our seven-part B2B content strategy series, Amy Woods gets into how to answer that, from choosing the right metrics for each stage of the buyer journey to knowing when to persist with a strategy and when to change it.

Find out:

• Why consistency, not strategy, is often the real problem when content stops delivering results
• How to choose the right metrics based on your business goals, whether that's brand awareness, consideration, or conversion
• The difference between vanity metrics and value metrics, and the one question that separates them
• Why it’s okay if 50% of your marketing cannot be neatly attributed - this should not stop you as long as actions tie to business goals
• How to diagnose whether underperforming content has a reach problem or a resonance problem

Important links & mentions:

• B2B Content Operations Benchmark (free)
• B2B Content Strategist podcast - Season 3 Episode 18 with Jason Widup
• Part 1 - What Is a B2B Content Strategy (And Why Does It Matter)?
• Part 2 - How Do You Align a B2B Content Strategy to Business Goals?
• Part 3 - How Does Competitor Analysis Fit Into Your B2B Content Strategy?
• Part 4 - Can Your B2B Content Strategy Work Without Core Messaging and Positioning?
• Part 5 - How to Choose Your B2B Content Channels and Formats
• Part 6 - Content Repurposing and Distribution: Is Your B2B Content Working Hard Enough?
• B2B content strategy series on YouTube
• Amy on LinkedIn
• Content 10x
• Amy’s book: Content 10x: More Content, Less Time, Maximum Results

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

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