The Bowtie Funnel: Fix Your Leaky Funnel

This week on Marketing Corner, Jennifer sits down with Berta Steen (Rock Consulting, Verdane GTM Advisor) to break down the real reason your funnel isn’t driving sustainable growth.

We tear apart the “funnel to closed-won” mindset and show you how the bowtie helps you align marketing, sales, and CS while giving you a true data model for growth.

We cover:

• Why the traditional funnel is killing your NRR (and ultimately your CAC)

• How the bowtie creates a common language across teams

• The overlooked metrics that actually drive repeatable, scalable growth

• Using “micro-moments” to optimize your funnel starting today

• Why your bowtie should live inside your financial model, not just a slide deck

If you want to scale without scaling chaos, this episode will change how you think about your GTM.