Before real estate, I was a recording artist for RCA records with my twin brother. We had a few deals, but then 9/11 happened and the recording division was dismantled. Then, I managed my mother’s salon business during a transitional period. In a year’s time we nearly doubled the weekly gross. I thought what business could I do where if I put in the effort, I could get the same or better results? Because I love people and design, I chose real estate. 

To transition from the salon business to real estate in the early 2000s, I had to reinvent myself. I also had to convince people of my experience on the professional side of the salon business. Today it is so much easier to connect with people. Anyone can shape their image on social media and tell their story. Back then, I just had to be out and meet people all the time. Most of my business now is referrals. It did take time, but I found ways to become their resource for real estate and they soon connected me with that concept. 

Going into the industry even as the market was changing, I stopped doing music, went all in to real estate, and doubled my business. I got to $10 million and stayed there over four years, but thought what do I need to do to get to the next level. Once I did that, I grew all the way up to $50 million. Understanding the costs involved with activities is important so I could focus on the tasks that made me money, and leverage that to get more business. I also added commercial real estate to help counterbalance the roller coaster of the residential market. And at the end of the day, it’s all about meeting people, just like in the residential real estate market!

Jon Pauls’ words of advice as we head into a Shift:

• Keep your eyes open–we know what’s happening

Contact Jon Paul by email at [email protected]. Visit Jon Paul’s real estate website, The Molfetta Team. Stop by his Facebook page or his Instagram page to see what’s new with his real estate business. Check out Jon Paul’s LinkedIn page. 

Follow David at @daviddmorse on Instagram and Joe at @joe.quattrucci. Join David & Joe at Keller Williams Arizona Realty, where productive agents redefine their business. Reach out by DM, email at [email protected] or directly at 480-767-3000.