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Lance Owide is in charge of ensuring BigCommerce is the best-in-class B2B SaaS eCommerce platform of the future. Lance helped BigCommerce through its Feedonomics acquisition and has transitioned to helping grow their B2B product offering. BigCommerce has always had a B2B eCommerce segment of customers but is now really focused on growing it more deliberately than ever. We discuss the common barriers to B2B eCommerce adoption and what's stopping companies from having more success online.