Jeff Stanfield & Andy Shaver are joined by Russell Walker, COO of Penman Services in Knox City, Texas, a company that supplies fuel across the Big Country and beyond. Russell breaks down the realities of today’s fuel industry, how Penman Services has adapted and innovated to meet the demands of a constantly shifting market, and what it takes to stay competitive in a high-stakes business.

They also discuss the benefits of raising a family in a small, tight-knit community, and how growing up on his family farm—working from a young age—helped shape the values he believes are critical to pass on to the next generation.