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My guest for this episode is Kelly Wittman who will share some tips on how to identify your ideal client. She is the owner of Witt and Company, a brand strategy and design studio that helps small business owners showcase their expertise through consistent and cohesive branding.

Career Path

She grew up not knowing digital marketing was a thing. Back in 2016, she and her husband purchased their own house and she discovered home renovation blogs through this the world of digital entrepreneurship opened up to her.

Her background was in marketing and advertising. They started a home renovation blog, made connections and started utilising that by offering marketing services to other bloggers. She became fascinated with branding after being asked by a friend who was beginning his own company to do the branding and advertising for it, and from then she decided to learn as much as she could about the process. Shortly thereafter, Witt and Company was born.

Defining Your Ideal Client

Just because you are defining and clarifying who you want to work with does not mean you can’t work with anyone else outside of that definition and that’s when we can clarify your ideal client.

Essential Questions to Ask the Clients/Ourselves

Kelly encourages asking questions about who you are envisioning or ideal client. Call them if you can and ask them. If not, the point and the goal is to create a borderline because with your business and including your brand it’s evolving and changing. It is based on action. When you take action you learn and you can tweak and evolve based on what you learn.

Question No. 1- What Are They Struggling With Internally?
Question No. 2- What’s Happening Around Them?
Question No. 3 – What Does Success Look Like For Them?

Kelly also shares her top two favorite tools in her business and if you want to be more productive, here are some

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