Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich

Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP.

We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That.

And incredibly, we found time to discuss her brilliant advertising career :-)

We talked at length about Cadbury’s Dairy Milk "Made to Share" campaign which is a huge favourite of ours.

The campaign, which Alice wrote with Tom Lee, has won gongs galore and is currently running in your local super market. Just head for the choccy section, like Hugh did before the show, to see headlines on bars which double as mini billboards, the wrappers telling stories of everyday life where generous souls are deemed worthy of the largest share of the chocolate.

At a basic level, it’s a pack shot with a few words on, but once you start reading, you get pulled in. It’s incredibly engaging, satisfying, more-ish … much like the chocolate inside.

It feels redolent of the first Uncommon BA campaign (500+ executions) in that you just want to see more, being rewarded over and over with great writing. Other brands, clients and members of the public (and this podcast) have started doing their own versions of the wrappers. Once your idea has gone into modern culture, you know you’re onto a winner.

Huge congratulations to all involved at VCCP, and the team at BulletProof design.

We also managed to squeeze in: Bournville, Johnnie Blonde, Dua Lipa, Alice’s Dad, Tony Cullingham, Watford College, Wimbledon, Pavement art, Cannes Lions and a few tasty flapjacks.

Thanks so much Alice, for so much!

Thanks also to Jon for the edit, Adrian and all the gang at Soho Radio and of course huge gratitude to all our sponsors, who make the show possible:

Bauer Media Outdoor

View2Fill

Super Optimal

GAS Music