So you're looking to sell your company in 12–18 months? Congrats! 🥂

How can Marketing help your business achieve exit-ready status?

This week on the pod, we’re joined once again by Shiv Narayanan, Founder of How To SaaS and author of Post-Acquisition Marketing and Exit-Ready Marketing. 

Shiv’s the expert private equity firms, founders, and CEOs call when it's time to maximize valuation fast.

We asked him: 👉 How can Marketing drive exit value and not just pipeline?

Shiv breaks down:

• How to position your company to appeal to investors and buyers

• The 9-step framework for making Marketing a growth engine for valuation

• What marketing metrics really matter during due diligence

• How to avoid the classic mistakes startups make in the final year before a sale

If you're a marketer in a startup planning for an exit, this episode’s for you.

If you’re a founder dreaming about an exit but stuck chasing vanity metrics, this one’s definitely for you.

For more insights from Shiv Narayanan, check out:⁠How to SaaS⁠Private Equity Value Creation Podcast

And take a peek at the first chapter of his book:Exit-Ready Marketing