The guys discuss how a passion project that started in a college apartment grew into a successful business in the competitive watch industry. Michael shares how he taught himself the art of watchmaking from the ground up, the challenges of building a brand, and the lessons learned along the way.

They also dive into the evolving watch market, how Hook and Gaff is thinking outside the box to stand out in the outdoor and lifestyle watch space, and what separates their brand from other watch companies targeting hunters, fishermen, and outdoor enthusiasts.