Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry.

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Host:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests:

Brian Benway, Analyst, US Gaming Report.

Zach Emmanuel, Technology Analyst, Mintel Reports UK.